FRIEND OR FOE was founded by award-winning well-established manufacturer Golden Green.
Having worked with the biggest names in the North American fashion industry, the creative team at
Golden Green decided to offer their expertise and years of experience directly to the consumer.

And so began FRIEND OR FOE’s journey, more than 25 years ago, with the idea of merging clothing with music
and sports. Since its creation, the FRIEND OR FOE concept has redefined itself in its Jazz and Blues roots,
while capturing a classic vintage aesthetic. The brand has now evolved to include all aspects of culture in
addition to luxurious fashion basics.

Made ethically in our compliant and eco-certified factories, FRIEND OR FOE
will always pursue a well-defined unique style as well as flawless quality standards.