AND SO BEGAN FRIEND OR FOE’S JOURNEY, MORE THAN 25 YEARS AGO, WITH THE IDEA OF MERGING CLOTHING WITH MUSIC AND SPORTS. SINCE ITS CREATION, THE FRIEND OR FOE CONCEPT HAS REDEFINED ITSELF IN ITS JAZZ AND BLUES ROOTS, WHILE CAPTURING A CLASSIC VINTAGE AESTHETIC. THE BRAND HAS NOW EVOLVED TO INCLUDE ALL ASPECTS OF CULTURE IN ADDITION TO LUXURIOUS FASHION BASICS.
MADE ETHICALLY IN OUR COMPLIANT AND ECO-CERTIFIED FACTORIES, FRIEND OR FOE WILL ALWAYS PURSUE A WELL-DEFINED UNIQUE STYLE AS WELL AS FLAWLESS QUALITY STANDARDS.